Lytics, Wpromote, Google Cloud.
2Gather Los Angeles
June 6th 2023
Buzz Hays, Global Lead Entertainment Industry Solutions and Iman Ghanizada @iman , Global Head of Autonomic Security at Google Cloud opened the event by discussing that the purpose of AI is to improve what people are already doing. Whether they are writers or animators in a designated industry, AI aims to enhance the paintbrush for an artist. With trying to provide businesses with better tools, many questions surrounding security and data arose. One major question was regarding how to collect effective data that would result in projects using AI. A primary example that was discussed during the event was the entertainment industry. Many applications of AI within this industry need a sufficient amount of customer data to be developed. For the entertainment industry, identifying ad breaks and suggested content for streaming platforms are examples of AI use cases.
Jascha Kaykas-Wolff from Lytics stated that mature organizations can adapt to data pipelines. Working across different departments makes the decision making process a lot easier, because it demonstrates how data is useful to certain parts of the organization. Paul Dumois , the CTO of Wpromote, also stated that businesses need to focus on specific problems to solve and retrieve data that will be helpful in providing solutions to these issues. Overall, the discussions between the panel and the audience highlighted that AI has many moving parts and trends. An organization should focus on a specific area and start with a singular project to learn about the challenges and dynamics of working with AI in real time. Additionally, analyzing the core metrics of a business and receiving top-down support can help to utilize resources when setting up projects or tasks associated with AI.